“I’d like to grow my readership….but my blog is a ministry, so that seems selfish.”
“I blog to encourage people, so I feel guilty that I’d like to earn something from it.”
“I’d like my blog to make money, but it makes me uncomfortable since I blog about my faith.”
I hang out a little in the Christian blogosphere, and I hang out a lot with Christians who blog, and I hear statements like these over and over. And while I love the heart behind their hesitation, I hate to see these bloggers holding themselves back.
Where Christian bloggers get it wrong
When Christian bloggers hesitate to get their blog “out there” because of their faith, they hobble themselves. By shying away from promoting their blogs, they make it difficult for anyone to ever find them. And if they’re writing as a ministry, well, ministries serve people. A writing ministry needs readers for it to truly be a ministry.
And since blogging is ultimately about relationships, it’s hard for writers to enjoy blogging without them. By failing to promote their blogs, Christian bloggers cut themselves off from their potential readers. No readers, no relationships, no fun. And no ministry.
That pesky money thing
No one argues with someone who says, “I want to make money from my hobby.” We’re used to hearing people say, “I want to make money from my blog.” And most of us think that’s just fine.
I know so many Christian bloggers who would like their blogs to generate some cash. They view blogging like a ministry, so most aren’t looking to make tons of money, but they’d like to make a little to justify the time they’re spending.
But many of these Christian bloggers–who approach their blogs as ministries–feel funny about saying they want to make money from their blogs. Because they view blogging like a ministry, and no one is supposed to “make money” from their ministry. It sounds all wrong. I won’t argue with that.
But I know lots of people in part- or full-time Christian service, and they all want their ministries to be self-sustaining. This mindset is vastly different from that of wanting to “make money” from a ministry, even though it may look pretty much the same way in the bank account.
Ditch the guilt
Christian bloggers, don’t feel bad about wanting to grow your blog or wishing it could generate an income. But do be careful how you approach it, with your words and your heart and your mind and your wallet.
Blogging isn’t just about growing your reach, it’s about expanding the conversation. It’s not okay to monetize your ministry, but it is okay to create a self-sustaining one.
It’s not just a question of semantics: it’s a matter of the heart. Christian bloggers, stop shooting yourselves in the foot. Stop holding yourselves back, so the world can see your hearts.